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Tuesday, 19 August 2008 |
By Roger Munns
 Spanish-born actress Penelope Cruz was recently photographed arriving on the island of Lanzarote. This sun-soaked tourism paradise will provide the backdrop for Cruz's latest movie. Few details have been released about "Los Abrazos Rotos" ("The Broken Embrace"). In fact, exact locations for filming had not even been finalized upon the crew's arrival in Lanzarote. It is tentatively set for release in Spain in 2009.
The movie is written and directed by Spain's own Pedro Almodovar. Almodovar seems to be smitten with Penelope Cruz, at least for her talent. Almodovar is openly gay, but maintains a close friendship with Cruz. The two are often seen together in public, especially when working together. He has directed Cruz in a number of other films, including "All About My Mother" (1999) and "Volver" (2006). Her portrayal of a mother dealing with a teenage daughter's crisis in "Volver" led to Cruz's nomination for a "Best Actress" Oscar. Cruz was the first Spanish actress ever to receive such an honor. Their long history and ability to mesh undoubtedly led Almodovar to invite Cruz to star in his latest project, "Los |
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Last Updated ( Tuesday, 19 August 2008 )
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Saturday, 16 August 2008 |
By Victor Epand
 Brand, in the viewpoint of a manufacturer or service provider, is a feature that distinguishes the product or service in a market. A user may define brand as the one that he can recognize and identify as an integral part of his life. In this age of modernization and industrialization, the consumer has emerged as the uncrowned king. He is the monarch of all he surveys. And to attract his attention, organizations are ready to innovate and upgrade the ideas of promoting. The 4P basic idea of Product, Pricing, Promotion and Place has come to evolve mostly around Promotion, as market survey indicates that a consumer likes to buy a brand, not a product or service.
And to showcase promotion, companies are making a beeline for the most saleable of products, that is, the Hollywood stars. A popular proverb says that one can even sell dreams in Hollywood. So it is but natural that when the celebrities, who are the stuff of our dreams, wave to us from the silver screen or stare at us from flashy bill boards endorsing a product, we simply |
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Last Updated ( Saturday, 16 August 2008 )
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